Cognitive and affective responses to advertising
- Författare
- Needham Harper Worldwide Marketing Science Institute American Psychological Association Alice M Tybout Patricia Cafferata Conference on Advertising and Consumer Psychology 1985 : Chicago)
- (Edited by Patricia Cafferata, Alice M. Tybout., Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science, Institute, and Needham Harper Worldwide)
- Genre
- Konferenser, Ej skönlitteratur, Konferenspublikation, Bibliografi
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Lexington Books | cop. 1989 | USA, Lexington, Mass | vii, 414 sidor. ill., diagr., tab. 24 cm |